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About Us

What began as a vision between Ben and Nalea, quickly grew into a shared venture by the addition of Brittney and Leesa. Social Craft became a team of four co-owners. We were tired of seeing the same drinks, same menus, and lack of creativity behind the bar. So we built Social Craft around thoughtful flavors, unexpected pairings, and drinks that feel both nostalgic and new.

At the core of what we do is a deep respect for craft and mixology. We are all certified bartenders with over 40 years of combined food and beverage experience. With backgrounds in cocktail development, balance, and technique, we approach every menu with intention—layering flavors, building complexity, and refining each detail.

That expertise doesn’t stop at cocktails. We’re passionate about challenging the way mocktails are perceived. To us, zero-proof drinks deserve the same level of creativity, structure, and respect as any cocktail. We don’t believe in watered-down or sugary alternatives. We create drinks that stand confidently on their own.

But what truly defines us is who we are. Our team of four co-owners brings together diverse perspectives, cultures, and creative influences. Diversity is not just part of our identity, it is at the heart of our creativity.

We believe drinks should feel personal. They should tell a story, reflect a vibe, and create a moment.

Whether we’re serving at a pop-up, a private event, or collaborating with our community, our goal is always the same: to craft an experience that feels intentional, elevated, and memorable. Because at the end of the day, it’s never just about the drink—it’s about the people you share it with.

Forest River Valley

Mission

To create intimate, experience-driven beverage services that elevate private events while prioritizing professionalism, meaningful connection, and compliance. Long-term, the company will expand into education, workshops, and a brick-and-mortar concept rooted in community.

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Values

01

Intentional craft

Every drink is made with precision, balance, and care, down to the final garnish.

02

Connection first

Great drinks bring people together. We design experiences that spark conversation and community.

03

Thoughtful curation 

No excess, only purpose. Every menu and pairing is tailored to the event and the story it tells.

04

Respect for the moment

Each event is unique. We show up with presence, professionalism, and full attention.

05

Elevated hospitality

Refined service without pretense—warm, welcoming, and guest-focused.

06

Integrity in service

Honest, reliable, and accountable. Trust is built through consistency and follow-through.

07

Sustainable mindset

Mindful sourcing, preparation, and waste-conscious practices whenever possible.

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